A business case for AI powered Translations Platform for Your Ecommerce Business
AI Translations Platform For Ecommerce Business
Introduction
A business case on How a Multi-Modal AI-LLM powered Translation Management Tool(TMS) Can Improve Your Ecommerce Marketing Team’s Productivity and Revenues
If your ecommerce marketing team operates in non-English regions, a lot of their work involves translating and localising content. Here’s how a multi-modal AI-powered translation tool like Vaga.ai can save costs, reduce time, and improve efficiency.
Current Challenges
Ecommerce marketers face significant challenges due to language barriers:
- Content Creation: Translating content for websites, product descriptions, blog posts, emails, social media, and ads takes up a lot of time. For instance, a marketer in France spends much of their day translating English content into French.
- Campaign Localization: Adjusting campaigns to fit local cultures and preferences involves translating promotional materials, messaging, and imagery.
- Product Localization: Translating product names, descriptions, specs, and interfaces for new launches.
- Market Research: Monitoring local market trends and launching relevant campaigns requires understanding and engaging with local consumers.
- Collaboration: Working with external agencies or freelancers for high-quality translations, which involves approvals and feedback, adding to the workload
Overall, translations and the localization process can have a significant impact on the conversion rates and user experiences. Inefficiency in localization and translation workflows due to missed timelines and delays can result in significant lost revenue opportunities and limited reach.
Lets take for instance, your regional team based in France wants to localise a campaign at the same time as the global team that releases a campaign in English speaking countries.
For this to happen, the teams have to prepare the materials at least 3-4 months in advance to ensure enough time for translating assets, going through reviews and brand audits. This would mean even if the review of marketing assets gets delayed by a week could lead to the campaign launch being delayed by at least 3 weeks to 1 month. Also, the amount spent on agencies to translate which could range anywhere from USD $50000-$125000 per year and then at least #15+hours spent per marketer in reviewing and approving the documents could result in significant losses.
Lost Opportunity in numbers :
- $100k+ in Translations ,
- $15hrs/week per employee on reviews and translation approvals
- Additional $10hr/week per employee spent on internal reviews, content approvals as per the brand guidelines
Added to this, if the content does not adhere to global brand guidelines then this could also result in poor user/customer engagement and damage the brand reputation and future revenues of your ecommerce business.
The Need for a Solution
This highlights the need for innovative solutions to bridge language barriers. Let’s examine some benefits and the direct impact of using an AI & LLM powered multimodal language translation platform on cost savings and revenue growth for your ecommerce business.
Imagine having a tool that can handle all kinds of content – text, PDFs, HTML emails, landing pages, websites, even audio and video subtitling of videos – and translate them seamlessly into local languages. That’s right – no more jumping between different tools or struggling with clunky interfaces.
With a multi-modal language translation platform, everything you need is right at your fingertips. With the advent of LLMs, these tools can come packed with versatile transcreation capabilities that can pick up any context and make it sound culturally appropriate.
For instance, let’s take idioms and proverbs, with a LLM powered translation platform such as Vaga.ai, one can translate by quoting a contextual proverb or idiom in the target language instead of literally translating them word-by-word.
Benefits of a Multi-Modal Translation Tool
- Text Content: Easily translate product descriptions, blog posts, and emails.
- PDFs and Indesign Files: Quickly translate user manuals, brochures, and reports.
- Web Pages: Ensure your website is accessible in all languages.
- Audio and Video Translation: Translate product demos, testimonials, and marketing videos with ease.
- Consistency & Easy project management: These platforms also come equipped with project management and history features that help in maintaining a streamlined content review process that helps with consistent tone and style across all content, building trust and credibility with your audience.
Case Study :
The Challenge : An ecommerce team across 5 countries faced delays in campaign launches and high translation costs due to inconsistent content production and review processes.
Different agencies handled translations for different assets such as two separate agencies for ads and videos, causing delays and high costs (over $100k/year). They also struggled with inconsistent branding due to the lack of a centralised platform.
The Solution : They adopted vaga.ai, an AI-powered translation management tool They bought 5 subscriptions for users across 5 different countries ( Japan, Korea, France, Germany and Netherlands)
This unified tool eliminated delays, allowing simultaneous campaign launches in all regions, reducing the delay in campaign launch time from 4+ months to 0 days.
The tool reduced translation costs from $100k/year to less than $10k/year by replacing freelancers with in-house teams and improving content quality through technical glossaries.
Centralised project management ensured consistent branding and content review. The platform’s history and project management features ensured consistent content review and branding across all regions.
Conclusion
A multi-modal language translation tool is your key to success in non-English regions. It handles all kinds of content, maintains consistency, and breaks down language barriers, opening up new markets & opportunities for growth.
